Flavoured milk drinks and chocolate milk drinks are sweetened dairy drinks, typically made with semi-skimmed milk, sugar, stabiliser, colour, flavouring and / or cocoa powder. Fresh flavoured milk drinks are often processed using technology to provide extended shelf life (ESL), under chilled storage or UHT processed / retorted for ambient storage.
Four main trends are fuelling growth in the flavoured milk category. The consumers’ desire for nutritious and healthy food, driving nutrient-rich milk products; increased on-the-go consumption; curiosity about new drinks; and desire for indulgence.
